Hard to believe that my dream of being my own boss 4 years ago would bring me to this accomplishment today!
I recently did an interview for a blog and it was about being an entrepreneur. This was what I said:
1. Please introduce yourself and tell me about your business. When did you establish it? Were there any constraints in your life that led you to starting it?
Hello! My name is Ashlee Falco, 30 from Independence KY, and I sell custom party decor at FalcoClan.etsy.com — everything from cake toppers and decorations to wedding invitations and baby shower games. FalcoClan was established in 2011, and has been growing ever since. I had long been a crafter and DIYer, making things for my own family’s special occasions. After years of being told to sell my stuff and never doing it, my husband gifted me an Etsy shop and a Cricut, the cutting machine I use for all of my items, because he believed in me. The only constraint was believing enough in myself to accomplish my dream.
2. At what point did you realize that you found the right idea or passion to pursue? How long did it take you to begin working on this idea?
Within the first couple weeks of opening the shop, I had sold an item. I listed more items and then they sold. The lightbulb went off that people really want homemade one of a kind party decor. So off it went, within the first few months I realized that this shop could actually work.
3. What path did you follow in turning your hobby into a business? At what point were you ready to create your full-time “thing?”
My hobby turned my business the day we opened up shop. I always wanted to be my own boss, so this was a perfect venture for me. I was a stay-at-home-mom before this shop opened so I wouldn’t say that I went into this expecting the shop to be a “full-time” thing. That is, until 3 years ago. When the shop first opened I just hoped that I could buy the household’s groceries each month ($200). When I achieved that goal my next goal was to purchase the ‘mom-car’ that I’d been wanting ($479 a month car payment). In April 2013 I purchased my 2011 Ford Flex!! The next goal that took a bit longer to achieve, and was a bigger dream, was to become a homeowner, the first in my family. I set a goal of $3,000 monthly gross sales, and I said when that happened we’d search for a house. In July 2015 we purchased our first home!
4. What were some roadblocks that you encountered? How did you overcome those roadblocks, and where are you in your business today? Can you share any data (i.e. annual revenue ranges, sales, etc) that point to your pursuit of the “American dream?”
As stated previously, my biggest roadblock was believing in myself. When I first became a mother I was teenage, single & unwed. I struggled, I put myself through college (graduating w/ 2 college degrees) and also worked a full-time job. For many years my confidence level in myself got chipped away. I needed to rebuild that confidence, and this shop really helped rebuild that. I know I CAN DO IT!
In 2011 I had this little desk that held 1 Cricut machine and a small tub of paper. Now I sit in a 16×16 office fully stocked with all the latest & greatest items, and 7 Cricuts, which allow me to cut out professional-grade party decor. My first full year selling on Etsy I sold $2,400. I have figured I will do over $50,000 in sales this year. I am so thankful that I do get to live the American dream, be my own boss, and make my own dreams come true.
5. What advice do you have for individuals who may be struggling to make ends meet in their jobs? How can people navigate the transition from career to passion project to lucrative career?
My greatest learning experience was being a struggling single mom. My motto; don’t hope that things will happen, make them happen. If you are struggling, find a way not to struggle. Believe in yourself, you can do it. Set your first goals as reachable goals, don’t go into a small business wanting to do $50k+ a year, go in wanting to only make $200 a month! Watch your goals change, and how much you’ll grow in the next few years. Also, do not give up, and work hard. Achieving the American dream is hard work, it will not be easy, but in the end it will be so worth it!
Please remember to always believe in yourself. You will either be your biggest roadblock or your biggest cheerleader, be the second